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Halal branding of medical tourism: case of Indian hospitals

หน่วยงาน Central Queensland University, Australia

รายละเอียด

ชื่อเรื่อง : Halal branding of medical tourism: case of Indian hospitals
นักวิจัย : Medhekar, Anita. , School of Business and Law (2013-) , Haq, Farooq. ,
คำค้น : Globalisation, Health, Medical, Tourism, Branding, India
หน่วยงาน : Central Queensland University, Australia
ผู้ร่วมงาน : -
ปีพิมพ์ : 2558
อ้างอิง : http://hdl.cqu.edu.au/10018/1030960 , acquire1-20141017-09159 , cqu:12332
ที่มา : -
ความเชี่ยวชาญ : -
ความสัมพันธ์ : -
ขอบเขตของเนื้อหา : -
บทคัดย่อ/คำอธิบาย :

This chapter explores the emergence and development of Halal branded hospitals and medical facilities as a product of Medical Tourism for Muslim patients around the world and in India. Halal tourism is a sub-category of spiritual tourism, where one has to abide by the Sharia law to satisfy Muslim customers. The main objective of the chapter is to focus on a niche category of halal medical tourism, where Sharia rules are followed to attract the medical tourist mainly from Islamic countries. This chapter also proposes a typology of Muslim medical tourist’s cultural sensitivities and recommends branding and certifying Halal Medical Tourism hospitals, healthcare facilities, pharmaceuticals, products, and services to attract Muslim patients, and provides challenges and opportunities with future research directions. The case studied in this chapter is of the Global Health City, the first Halal Certified Medical Hospital facility in Chennai, India. It presents a model for halal branding of Indian Medical Tourism based on the halal decision-making paradigm for Muslim customers designed by Wilson and Liu (2010). The model presented here indicates attitudes of being rational or emotional and elements reflecting affective and cognitive feelings for Muslim patients seeking halal treatment in halal hospitals.

บรรณานุกรม :
Medhekar, Anita. , School of Business and Law (2013-) , Haq, Farooq. , . (2558). Halal branding of medical tourism: case of Indian hospitals.
    กรุงเทพมหานคร : Central Queensland University, Australia.
Medhekar, Anita. , School of Business and Law (2013-) , Haq, Farooq. , . 2558. "Halal branding of medical tourism: case of Indian hospitals".
    กรุงเทพมหานคร : Central Queensland University, Australia.
Medhekar, Anita. , School of Business and Law (2013-) , Haq, Farooq. , . "Halal branding of medical tourism: case of Indian hospitals."
    กรุงเทพมหานคร : Central Queensland University, Australia, 2558. Print.
Medhekar, Anita. , School of Business and Law (2013-) , Haq, Farooq. , . Halal branding of medical tourism: case of Indian hospitals. กรุงเทพมหานคร : Central Queensland University, Australia; 2558.