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Islamic tourism in India and Pakistan: opportunities and challenges

หน่วยงาน Central Queensland University, Australia

รายละเอียด

ชื่อเรื่อง : Islamic tourism in India and Pakistan: opportunities and challenges
นักวิจัย : Haq, Farooq. , , Medhekar, Anita. , School of Business and Law (2013-)
คำค้น : Tourism, Marketing, Economy, India, Pakistan
หน่วยงาน : Central Queensland University, Australia
ผู้ร่วมงาน : -
ปีพิมพ์ : 2558
อ้างอิง : http://hdl.cqu.edu.au/10018/1030153 , acquire1-20141017-125646 , cqu:12253
ที่มา : -
ความเชี่ยวชาญ : -
ความสัมพันธ์ : -
ขอบเขตของเนื้อหา : -
บทคัดย่อ/คำอธิบาย :

This chapter is based on a study of tourism in India and Pakistan and is associated with Islamic faith and practices in both countries. Islam-oriented destinations in both countries have been marketed as products of heritage, cultural, historical, or archaeological tourism. The aim of this chapter is to present the argument that all tourism destinations linked with Islam in India and Pakistan need to be marketed as Islamic tourism products. This chapter makes a contribution to the theory and practice of tourism, marketing, and Islamic marketing. The discussion in this chapter covers the historical perspective of Islamic tourism in literature review and provides an understanding of halal branding of Islamic tourism in the context of India and Pakistan. Recommendations are provided to governments at local, regional, and national levels, private sector, and the local population to reap benefits from opportunities arising from Islamic tourism. The findings and conclusion of this chapter also attempt to make a social and political contribution by promoting peace, mutual social harmony, and universal spiritual understanding between the people of India and Pakistan for economic prosperity.

บรรณานุกรม :
Haq, Farooq. , , Medhekar, Anita. , School of Business and Law (2013-) . (2558). Islamic tourism in India and Pakistan: opportunities and challenges.
    กรุงเทพมหานคร : Central Queensland University, Australia.
Haq, Farooq. , , Medhekar, Anita. , School of Business and Law (2013-) . 2558. "Islamic tourism in India and Pakistan: opportunities and challenges".
    กรุงเทพมหานคร : Central Queensland University, Australia.
Haq, Farooq. , , Medhekar, Anita. , School of Business and Law (2013-) . "Islamic tourism in India and Pakistan: opportunities and challenges."
    กรุงเทพมหานคร : Central Queensland University, Australia, 2558. Print.
Haq, Farooq. , , Medhekar, Anita. , School of Business and Law (2013-) . Islamic tourism in India and Pakistan: opportunities and challenges. กรุงเทพมหานคร : Central Queensland University, Australia; 2558.