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Branding spiritual tourism as an innovation for peace between India and Pakistan

หน่วยงาน Central Queensland University, Australia

รายละเอียด

ชื่อเรื่อง : Branding spiritual tourism as an innovation for peace between India and Pakistan
นักวิจัย : Haq, Farooq. , , Medhekar, Anita. , School of Business and Law (2013-)
คำค้น : Branding; Spiritual Tourism; Innovation; Marketing; Peace; India;
หน่วยงาน : Central Queensland University, Australia
ผู้ร่วมงาน : -
ปีพิมพ์ : 2556
อ้างอิง : http://hdl.cqu.edu.au/10018/1015191 , acquire1-20140204-163424 , cqu:10464
ที่มา : -
ความเชี่ยวชาญ : -
ความสัมพันธ์ : -
ขอบเขตของเนื้อหา : -
บทคัดย่อ/คำอธิบาย :

The purpose of this paper is to present the innovation of spiritual tourism as a peace brand to be marketed between India and Pakistan facing non-friendly relations. This study presents an opportunity to improve social, economic and political relations between India and Pakistan. Data was collected by conducting interviews with spiritual tourists in both countries by both authors. Cross-case content analysis of all interview transcripts was conducted separately and results were triangulated. Themes that emerged from the data analysis supporting peace as a branding strategy to market spiritual tourism were: shared history, culture, food and language connections, similar appreciation for aesthetics and teachings of peace embedded in all local religious traditions. Samples in both countries were not representative of the population that highlighted a major limitation. This research can be replicated to apply innovation to market spiritual tourism by branding the product as peace among countries with sensitive relationships.

บรรณานุกรม :
Haq, Farooq. , , Medhekar, Anita. , School of Business and Law (2013-) . (2556). Branding spiritual tourism as an innovation for peace between India and Pakistan.
    กรุงเทพมหานคร : Central Queensland University, Australia.
Haq, Farooq. , , Medhekar, Anita. , School of Business and Law (2013-) . 2556. "Branding spiritual tourism as an innovation for peace between India and Pakistan".
    กรุงเทพมหานคร : Central Queensland University, Australia.
Haq, Farooq. , , Medhekar, Anita. , School of Business and Law (2013-) . "Branding spiritual tourism as an innovation for peace between India and Pakistan."
    กรุงเทพมหานคร : Central Queensland University, Australia, 2556. Print.
Haq, Farooq. , , Medhekar, Anita. , School of Business and Law (2013-) . Branding spiritual tourism as an innovation for peace between India and Pakistan. กรุงเทพมหานคร : Central Queensland University, Australia; 2556.