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In the foot-steps of Mary MacKillop : the emergence of Australian spiritual tourism marketing

หน่วยงาน Central Queensland University, Australia

รายละเอียด

ชื่อเรื่อง : In the foot-steps of Mary MacKillop : the emergence of Australian spiritual tourism marketing
นักวิจัย : Haq, Farooq. , Medhekar, Anita.
คำค้น : MacKillop, Mary, Saint, 1842-1909. , Tourism , Applied research. , 900301 Economic Issues in Tourism. , 909999 Commercial Services and Tourism not elsewhere classified. , 900399 Tourism not elsewhere classified. , 50699 Tourism not elsewhere classified. , 150604 Tourism Marketing. , Tourism , Marketing. , Spiritual tourism -- Mary MacKillop -- Branding -- Marketing -- Marketing-mix
หน่วยงาน : Central Queensland University, Australia
ผู้ร่วมงาน : -
ปีพิมพ์ : 2555
อ้างอิง : http://hdl.cqu.edu.au/10018/920829
ที่มา : Haq, F & Medhekar, A 2012, 'In the foot-steps of Mary MacKillop: the emergence of Australian spiritual tourism marketing', Journal of International Business Management & Research, vol. 3, no. 7, pp. 114-124.
ความเชี่ยวชาญ : -
ความสัมพันธ์ : Journal of international business management & research. Nashville, TN, USA : Intellectbase International Consortium, 2012. Vol. 3, no. 7 (2012), p. 114-124 11 pages Refereed 1940-185X 1940-1868 (online) , ACQUIRE [electronic resource] : Central Queensland University Institutional Repository.
ขอบเขตของเนื้อหา : -
บทคัดย่อ/คำอธิบาย :

This conceptual paper suggests that now Australia can market itself as the land of Spiritual Tourism along with the famous four S's of tourism. The recent canonisation of the first Australian Saint, Sister Mary MacKillop, now known as Saint Mary of the Cross MacKillop, has led to the recognition of spiritual tourism in Australia. Thousands of Australians travelled to the Vatican to witness the canonisation ceremony, while many more moved within Australia to join religious gatherings arranged simultaneously in different cities. Tourism marketers need to market the places and events associated with Mary MacKillop as ‘spiritual’ rather than 'religious'. Seven elements of tourism marketing mix are applied as tools for marketing spiritual tourism in Australia based on the achievements of Mary MacKillop. An empirical study conducted with the tourists visiting places associated with Mary MacKillop is suggested as a future study.

บรรณานุกรม :
Haq, Farooq. , Medhekar, Anita. . (2555). In the foot-steps of Mary MacKillop : the emergence of Australian spiritual tourism marketing.
    กรุงเทพมหานคร : Central Queensland University, Australia.
Haq, Farooq. , Medhekar, Anita. . 2555. "In the foot-steps of Mary MacKillop : the emergence of Australian spiritual tourism marketing".
    กรุงเทพมหานคร : Central Queensland University, Australia.
Haq, Farooq. , Medhekar, Anita. . "In the foot-steps of Mary MacKillop : the emergence of Australian spiritual tourism marketing."
    กรุงเทพมหานคร : Central Queensland University, Australia, 2555. Print.
Haq, Farooq. , Medhekar, Anita. . In the foot-steps of Mary MacKillop : the emergence of Australian spiritual tourism marketing. กรุงเทพมหานคร : Central Queensland University, Australia; 2555.