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Health literacy for Muslim consumers : a strategic demarketing approach

หน่วยงาน Central Queensland University, Australia

รายละเอียด

ชื่อเรื่อง : Health literacy for Muslim consumers : a strategic demarketing approach
นักวิจัย : Haq, Farooq. , Medhekar, Anita. , Fardous, Tabassum.
คำค้น : Health , Applied research. , 920104 Diabetes. , 950405 Religious Structures and Ritual. , 950406 Religious Traditions (excl. Structures and Rituals). , 959999 Cultural Understanding not elsewhere classified , 150503 Marketing Management (incl. Strategy and Customer Relations) , 160508 Health Policy. , 160506 Education Policy. , Health promotion , Health education. , Demarketing -- Islam -- Muslims -- Self-management -- Healthcare strategies
หน่วยงาน : Central Queensland University, Australia
ผู้ร่วมงาน : -
ปีพิมพ์ : 2554
อ้างอิง : http://hdl.cqu.edu.au/10018/60895
ที่มา : Haq, F, Medhekar, A & Fardous, T 2011, 'Health Literacy for Muslim Consumers: A Strategic Demarketing Approach', Journal of Global Intelligence & Policy, vol. 4, no.4, pp. 54-66.
ความเชี่ยวชาญ : -
ความสัมพันธ์ : Journal of global intelligence & policy. USA : Intellectbase International Consortium, 2011. Vol. 4, no.4 (2011), p. 54-66 13 pages Refereed 1942-8189 2150-6825 (online) , ACQUIRE [electronic resource] : Central Queensland University Institutional Repository.
ขอบเขตของเนื้อหา : -
บทคัดย่อ/คำอธิบาย :

With the booming Muslim population around the world self management of one’s health via health literacy is becoming an important aspect for both the consumers and the health service providers. A marketing oriented approach towards Muslim consumers is needed to promote significance of self-management for health-care issues. The focus of our conceptual paper is on a unique aspect of demarketing approach to promote health literacy for self-management of health-care strategies among Muslims. The demarketing of unhealthy practices as part of the health literacy is discussed to educate Muslims how to live a healthy lifestyle to prevent obesity, diabetes, high bold pressure, cancer, sexual and other preventable diseases. Critical suggestions from medical science and Islamic practices have been derived to construct the demarketing strategy to enable Muslims to self-manage their health issues. The Islamic cultural practices supporting self-manageable health-care include halal-food provision, abstinence from alcohol and illegitimate sex, hand washing, diet according to healthy Islamic health way. The demarketing strategies for self management of health-care among Muslims are based upon the promotion of healthy lifestyle based upon medical and Islamic health perspectives. The focus of this unique paper is on the critical precautions to be promoted by applying demarketing for self-management of health-care strategies to Muslim consumers so that they lead a healthy lifestyle.

บรรณานุกรม :
Haq, Farooq. , Medhekar, Anita. , Fardous, Tabassum. . (2554). Health literacy for Muslim consumers : a strategic demarketing approach.
    กรุงเทพมหานคร : Central Queensland University, Australia.
Haq, Farooq. , Medhekar, Anita. , Fardous, Tabassum. . 2554. "Health literacy for Muslim consumers : a strategic demarketing approach".
    กรุงเทพมหานคร : Central Queensland University, Australia.
Haq, Farooq. , Medhekar, Anita. , Fardous, Tabassum. . "Health literacy for Muslim consumers : a strategic demarketing approach."
    กรุงเทพมหานคร : Central Queensland University, Australia, 2554. Print.
Haq, Farooq. , Medhekar, Anita. , Fardous, Tabassum. . Health literacy for Muslim consumers : a strategic demarketing approach. กรุงเทพมหานคร : Central Queensland University, Australia; 2554.