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Selective demarketing strategies to Muslim consumers for promoting health literacy

หน่วยงาน Central Queensland University, Australia

รายละเอียด

ชื่อเรื่อง : Selective demarketing strategies to Muslim consumers for promoting health literacy
นักวิจัย : Haq, Farooq. , Medhekar, Anita. , Ferdous, Tabassum.
คำค้น : Medical care , Applied research. , 910403 Marketing. , 910402 Management. , 919999 Economic Framework not elsewhere classified. , 140204 Economics of Education. , 140208 Health Economics. , 140299 Applied Economics not elsewhere classified. , Health education , Medical economics. , Muslims. , Marketing -- Demarketing -- Islam -- Muslims -- Health literacy -- Healthcare strategies
หน่วยงาน : Central Queensland University, Australia
ผู้ร่วมงาน : -
ปีพิมพ์ : 2553
อ้างอิง : http://hdl.cqu.edu.au/10018/54496
ที่มา : Haq, F, Medhekar, A & Ferdous, T 2010, 'Selective demarketing strategies to Muslim consumers for promoting health literacy' in D King & K Dyer (eds) International Handbook of Academic Research and Teaching - Volume 13: Proceedings of Intellectbase International Consortium Academic Conference, December 16-18, 2010, Las Vegas, NV – USA, pp. 245-253, http://www.intellectbase.org/call_for_papers.php
ความเชี่ยวชาญ : -
ความสัมพันธ์ : International handbook of academic research and teaching, Vol. 13 : proceedings of Intellectbase International Consortium, Academic Conference, December 16-18 2010. Nashville, NV, TN, USA. : Intellectbase International Consortium , 2010. p. 245-253 9 pages Refereed 1940-1876 1940-1884 (CD) 2150-6906 (online) , ACQUIRE [electronic resource] : Central Queensland University Institutional Repository.
ขอบเขตของเนื้อหา : -
บทคัดย่อ/คำอธิบาย :

With the booming Muslim population around the world self management of one’s health via health literacy is becoming an important aspect for both the consumers and the health service providers. A marketing oriented approach towards Muslim consumers is needed to promote significance of self-management for health-care issues. The focus of our conceptual paper is on a unique aspect of demarketing approach to promote health literacy for self-management of health-care strategies among Muslims. The demarketing of unhealthy practices as part of the health literacy is discussed to educate Muslims how to live a healthy lifestyle to prevent obesity, diabetes, high bold pressure, cancer, sexual and other preventable diseases. Critical suggestions from medical science and Islamic practices have been derived to construct the demarketing strategy to enable Muslims to self-manage their health issues. The Islamic cultural practices supporting self-manageable health-care include ha lal-food provision, abstinence from alcohol and illegitimate sex, hand washing, diet according to healthy Islamic health way. The demarketing strategies for self management of health-care among Muslims are based upon the promotion of healthy lifestyle based upon medical and Islamic health perspectives. The focus of this unique paper is on the critical precautions to be promoted by applying demarketing for self-management of health-care strategies to Muslim consumers so that they lead a healthy lifestyle.

บรรณานุกรม :
Haq, Farooq. , Medhekar, Anita. , Ferdous, Tabassum. . (2553). Selective demarketing strategies to Muslim consumers for promoting health literacy.
    กรุงเทพมหานคร : Central Queensland University, Australia.
Haq, Farooq. , Medhekar, Anita. , Ferdous, Tabassum. . 2553. "Selective demarketing strategies to Muslim consumers for promoting health literacy".
    กรุงเทพมหานคร : Central Queensland University, Australia.
Haq, Farooq. , Medhekar, Anita. , Ferdous, Tabassum. . "Selective demarketing strategies to Muslim consumers for promoting health literacy."
    กรุงเทพมหานคร : Central Queensland University, Australia, 2553. Print.
Haq, Farooq. , Medhekar, Anita. , Ferdous, Tabassum. . Selective demarketing strategies to Muslim consumers for promoting health literacy. กรุงเทพมหานคร : Central Queensland University, Australia; 2553.