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Marketing Indian medical tourism to Muslim patients in an Islamic way

หน่วยงาน Central Queensland University, Australia

รายละเอียด

ชื่อเรื่อง : Marketing Indian medical tourism to Muslim patients in an Islamic way
นักวิจัย : Medhekar, Anita.
คำค้น : Medical tourism , Applied research. , 900301 Economic Issues in Tourism. , 900302 Socio-Cultural Issues in Tourism. , 900399 Tourism not elsewhere classified. , 150499 Commercial Services not elsewhere classified. , 150503 Marketing Management (incl. Strategy and Customer Relations) , 150699 Tourism not elsewhere classified. , Tourism , Tourism , Marketing -- Medical tourism -- India -- Islam -- Muslim medical tourists
หน่วยงาน : Central Queensland University, Australia
ผู้ร่วมงาน : -
ปีพิมพ์ : 2553
อ้างอิง : http://hdl.cqu.edu.au/10018/54369
ที่มา : Medhekar, A & Haq, F 2010, 'Marketing Indian medical tourism to Muslim patients in an Islamic way' in University of Malaysia (eds.) Proceedings of 1st International Conference on Islamic Marketing and Branding (ICIMB 2010) : Exploring Issues and Challenges, 29-30 November 2010, University of Malaysia, Kuala Lumpur, Malaysia, pp. 1-15.
ความเชี่ยวชาญ : -
ความสัมพันธ์ : Proceedings of 1st International Conference on Islamic Marketing and Branding (ICIMB 2010), Exploring issues and challenges : 29-30 November 2010, University of Malaysia, Kuala Lumpur, Malaysia. Kuala Lumpur, Malaysia. : University of Malaysia, 2010. p. 1-15 15 pages Refereed 9789834392512 (online) , ACQUIRE [electronic resource] : Central Queensland University Institutional Repository.
ขอบเขตของเนื้อหา : -
บทคัดย่อ/คำอธิบาย :

The booming medical tourism market provides a unique opportunity for the Indian tourism industry. Medical tourism in India is attracting patients from around the world for medical treatment combined with a leisurely vacation. Medical tourism requires medical intervention with modern high- technology where the patient travels out of the country for treatment. This paper suggests that there is a potential market of Muslim medical tourists residing in various Islamic and developed countries. As a medical tourism destination, India enjoys a cultural sensitivity along with lower costs and high quality health care services. In medical tourism, complex cultural practices and needs of the patient have to be understood and delivered beyond patients’ expectations. The focus of our conceptual paper is on the marketing of Indian medical tourism to Muslim patients in a way that is acceptable to Islam. A focus on Muslim medical tourists will help India to establish a niche market segment in the area of medical tourism.

บรรณานุกรม :
Medhekar, Anita. . (2553). Marketing Indian medical tourism to Muslim patients in an Islamic way.
    กรุงเทพมหานคร : Central Queensland University, Australia.
Medhekar, Anita. . 2553. "Marketing Indian medical tourism to Muslim patients in an Islamic way".
    กรุงเทพมหานคร : Central Queensland University, Australia.
Medhekar, Anita. . "Marketing Indian medical tourism to Muslim patients in an Islamic way."
    กรุงเทพมหานคร : Central Queensland University, Australia, 2553. Print.
Medhekar, Anita. . Marketing Indian medical tourism to Muslim patients in an Islamic way. กรุงเทพมหานคร : Central Queensland University, Australia; 2553.