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Public and private partnership approach for applying the tourism marketing mix to spiritual tourism

หน่วยงาน Central Queensland University, Australia

รายละเอียด

ชื่อเรื่อง : Public and private partnership approach for applying the tourism marketing mix to spiritual tourism
นักวิจัย : Haq, Farooq. , Medhekar, Anita. , Bretherton, Phil.
คำค้น : Tourism , Applied research. , 910403 Marketing. , 910403 Marketing. , 919999 Economic Framework not elsewhere classified. , 150604 Tourism Marketing. , 150603 Tourism Management. , 140216 Tourism Economics. , Tourism , Spiritual tourism -- Marketing mix -- Strategy -- Public and private partnerships
หน่วยงาน : Central Queensland University, Australia
ผู้ร่วมงาน : -
ปีพิมพ์ : 2552
อ้างอิง : http://hdl.cqu.edu.au/10018/45499 , cqu:5855
ที่มา : Haq, F, Medhekar, A & Bretherton, P 2009, 'Public and private partnership approach for applying the tourism marketing mix to spiritual tourism' in King, D & Dyer, K (eds.) International handbook of Academic Research and Teaching: proceedings of Intellectbase International Consortium, Academic Conference, Intellectual Perspective & Multi- Disciplinary Foundations, Las Vegas, Intellectbase International Consortium, pp. 67-79.
ความเชี่ยวชาญ : -
ความสัมพันธ์ : International handbook of academic research and teaching : proceedings of Intellectbase International Consortium, Academic Conference, Vol. 8, Intellectual Perspectives & Multi- Disciplinary Foundations, Las Vegas, 17-19, 2009 / edited by David King and Karina Dyer. Nashville, TN, USA. : Intellectbase International Consortium, 2009. p. 67-79 13 pages Refereed 1940-1876 1940-1884 (CD) 2150-6906 (online) , ACQUIRE [electronic resource] : Central Queensland University Institutional Repository.
ขอบเขตของเนื้อหา : -
บทคัดย่อ/คำอธิบาย :

This conceptual paper discusses the growing importance of spiritual tourism in particular as a separate niche market segment in the world economy. This paper presents the view that considerable potential exists for spiritual tourism product if marketed effectively. The paper proposes the application of the public and private partnership approach (PPP) from economic theory to design effective marketing strategies for spiritual tourism. In this paper, the PPP framework is presented as to effectively apply the tourism marketing mix for marketing spiritual tourism. Further, all 8 Ps/elements of the tourism marketing mix are separately analysed and their application for spiritual tourism is discussed, which critically suggests their usefulness to create and apply a new PPP framework-model for marketing strategy for spiritual tourism. The important role of PPP as a critical element of the marketing mix for spiritual tourism is an outstanding contribution of this research paper. This study suggests that PPP will enhance the competitive advantage of the spiritual tourism product through collaboration, and partnerships between the various stake holders. The research offers a unique combination of economics and marketing theories to illustrate the significance, growth and economic sustainability of spiritual tourism in the 21st century and beyond.

บรรณานุกรม :
Haq, Farooq. , Medhekar, Anita. , Bretherton, Phil. . (2552). Public and private partnership approach for applying the tourism marketing mix to spiritual tourism.
    กรุงเทพมหานคร : Central Queensland University, Australia.
Haq, Farooq. , Medhekar, Anita. , Bretherton, Phil. . 2552. "Public and private partnership approach for applying the tourism marketing mix to spiritual tourism".
    กรุงเทพมหานคร : Central Queensland University, Australia.
Haq, Farooq. , Medhekar, Anita. , Bretherton, Phil. . "Public and private partnership approach for applying the tourism marketing mix to spiritual tourism."
    กรุงเทพมหานคร : Central Queensland University, Australia, 2552. Print.
Haq, Farooq. , Medhekar, Anita. , Bretherton, Phil. . Public and private partnership approach for applying the tourism marketing mix to spiritual tourism. กรุงเทพมหานคร : Central Queensland University, Australia; 2552.