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Trust cues fostering initial consumers' trust : usability inspection of nutrition and healthcare websites

หน่วยงาน Nanyang Technological University, Singapore

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ชื่อเรื่อง : Trust cues fostering initial consumers' trust : usability inspection of nutrition and healthcare websites
นักวิจัย : Theng, Yin-Leng , Goh, Lynette Ying Qin , Tin, May Thet , Sopra, Rajkumar , Kumar, Senthil Kumar Praveen
คำค้น : DRNTU::Library and information science::Libraries::Digital libraries and information portals.
หน่วยงาน : Nanyang Technological University, Singapore
ผู้ร่วมงาน : -
ปีพิมพ์ : 2555
อ้างอิง : Theng, Y.-L., Goh, L. Y. Q., Tin, M. T., Sopra, R., & Kumar, S. K. P. (2012). Trust cues fostering initial consumers' trust: usability inspection of nutrition and healthcare websites. Proceedings of the 2nd ACM SIGHIT symposium on International health informatics, pp.807-812. , http://hdl.handle.net/10220/16487 , http://dx.doi.org/10.1145/2110363.2110462
ที่มา : -
ความเชี่ยวชาญ : -
ความสัมพันธ์ : -
ขอบเขตของเนื้อหา : -
บทคัดย่อ/คำอธิบาย :

The number of nutrition and healthcare websites increasing dramatically has prompted concerns over the quality of information found in these websites. How do nutrition and healthcare sites fare in fostering trust in consumers? Through reviews of trust and design literatures, we created a checklist incorporating a 5-dimension framework of design factors (graphic, structure, content, social, system) affecting trust cues. Next, we conducted a usability inspection on implementation of trust cues on 86 (30 healthcare, 31 nutrition and 25 healthcare & nutrition) websites. Our findings suggest that Graphics-Driven trust cues were implemented most to foster consumers' trust, with the Socially-Driven trust cues being the least implemented. This is on-going work. The paper concluded with implementations for improvement in the design of trust cues to foster initial consumers' trust in nutrition and healthcare websites.

บรรณานุกรม :
Theng, Yin-Leng , Goh, Lynette Ying Qin , Tin, May Thet , Sopra, Rajkumar , Kumar, Senthil Kumar Praveen . (2555). Trust cues fostering initial consumers' trust : usability inspection of nutrition and healthcare websites.
    กรุงเทพมหานคร : Nanyang Technological University, Singapore.
Theng, Yin-Leng , Goh, Lynette Ying Qin , Tin, May Thet , Sopra, Rajkumar , Kumar, Senthil Kumar Praveen . 2555. "Trust cues fostering initial consumers' trust : usability inspection of nutrition and healthcare websites".
    กรุงเทพมหานคร : Nanyang Technological University, Singapore.
Theng, Yin-Leng , Goh, Lynette Ying Qin , Tin, May Thet , Sopra, Rajkumar , Kumar, Senthil Kumar Praveen . "Trust cues fostering initial consumers' trust : usability inspection of nutrition and healthcare websites."
    กรุงเทพมหานคร : Nanyang Technological University, Singapore, 2555. Print.
Theng, Yin-Leng , Goh, Lynette Ying Qin , Tin, May Thet , Sopra, Rajkumar , Kumar, Senthil Kumar Praveen . Trust cues fostering initial consumers' trust : usability inspection of nutrition and healthcare websites. กรุงเทพมหานคร : Nanyang Technological University, Singapore; 2555.