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Reevaluating Successful Franchisees Characteristics

หน่วยงาน Universiti Sains Malaysia, Malaysia

รายละเอียด

ชื่อเรื่อง : Reevaluating Successful Franchisees Characteristics
นักวิจัย : Mohd, Zalena , Mohd , Zahira Ishan
คำค้น : H1-99 Social sciences (General)
หน่วยงาน : Universiti Sains Malaysia, Malaysia
ผู้ร่วมงาน : Kadir, Nadhrah A , Rahmat, Siti Rahyla , Mohd, Azmil Tayeb , Mohd, Saidatulakmal
ปีพิมพ์ : 2560
อ้างอิง : http://eprints.usm.my/41060/1/ART_74.pdf , Mohd, Zalena and Mohd , Zahira Ishan (2017) Reevaluating Successful Franchisees Characteristics. In: Social Sciences Postgraduate International Seminar (SSPIS) 2017. School of Social Sciences, USM, Pulau Pinang, Malaysia, pp. 549-559. ISBN 9789671544013
ที่มา : -
ความเชี่ยวชาญ : -
ความสัมพันธ์ : http://www.sspis.usm.my , http://eprints.usm.my/41060/
ขอบเขตของเนื้อหา : -
บทคัดย่อ/คำอธิบาย :

This paper presents the literature reviews of a study that evaluate and identify the criteria of a successful franchisees in Malaysia. The report can be adopted by the franchisors in determining the best candidate for the franchise business. A systematic review was conducted to explore and to gather the findings from the empirical journal articles. Articles from 1997 to 2016 were included and analyzed. This method gave a thorough understanding of the franchisee criteria that contributed to the success factors from various perspectives. The findings indicates that entrepreneurial capacity, professional experience, motivation and financial capacity had given direct impact towards determining the best criteria for the sales performance and franchisee success. In addition, personal franchisee characteristics are important for the franchise business success. Result from this study is expected to contribute and to add on to the body of literature on the above subject matter. The author contend that this paper would significantly provide a practical framework for franchisors in the selection process of franchisees.

บรรณานุกรม :
Mohd, Zalena , Mohd , Zahira Ishan . (2560). Reevaluating Successful Franchisees Characteristics.
    กรุงเทพมหานคร : Universiti Sains Malaysia, Malaysia.
Mohd, Zalena , Mohd , Zahira Ishan . 2560. "Reevaluating Successful Franchisees Characteristics".
    กรุงเทพมหานคร : Universiti Sains Malaysia, Malaysia.
Mohd, Zalena , Mohd , Zahira Ishan . "Reevaluating Successful Franchisees Characteristics."
    กรุงเทพมหานคร : Universiti Sains Malaysia, Malaysia, 2560. Print.
Mohd, Zalena , Mohd , Zahira Ishan . Reevaluating Successful Franchisees Characteristics. กรุงเทพมหานคร : Universiti Sains Malaysia, Malaysia; 2560.