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The Mediating Role of Incumbent System Habit in the Relationship between Customers Perceived Value and Repurchase Intention in Smartphone Industry in Malaysia

หน่วยงาน Universiti Sains Malaysia, Malaysia

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ชื่อเรื่อง : The Mediating Role of Incumbent System Habit in the Relationship between Customers Perceived Value and Repurchase Intention in Smartphone Industry in Malaysia
นักวิจัย : Aulia, Septa Akbar , Sulaiman, Zuraidah , Shukor, Muhamad Syakir
คำค้น : H1-99 Social sciences (General)
หน่วยงาน : Universiti Sains Malaysia, Malaysia
ผู้ร่วมงาน : Kadir, Nadhrah A , Rahmat, Siti Rahyla , Tayeb, Azmil Mohd , Mohd, Saidatulakmal
ปีพิมพ์ : 2560
อ้างอิง : http://eprints.usm.my/40716/1/ART_57.pdf , Aulia, Septa Akbar and Sulaiman, Zuraidah and Shukor, Muhamad Syakir (2017) The Mediating Role of Incumbent System Habit in the Relationship between Customers Perceived Value and Repurchase Intention in Smartphone Industry in Malaysia. In: Social Sciences Postgraduate International Seminar (SSPIS) 2017. School of Social Sciences, USM, Pulau Pinang, Malaysia, pp. 440-449. ISBN 9789671544013
ที่มา : -
ความเชี่ยวชาญ : -
ความสัมพันธ์ : http://www.sspis.usm.my , http://eprints.usm.my/40716/
ขอบเขตของเนื้อหา : -
บทคัดย่อ/คำอธิบาย :

The increasing number of smartphone vendors have made the competition in smartphone industry becomes fiercer than before. The implementation of habit construct in the research model have recently gained increasing attention among the IT researchers. Despite preliminary literatures perceived consumer habit as determinant of repurchase behavior in digital context, majority of the studies have defined consumer habit from the perspective of situation of use, and still lack of research focusing on habit from the perspective of skill developed related to the system. This study therefore aims to provide research model investigating the mediating role of skill-based habit related to the system (incumbent system habit) in the relationship between customer perceived value and customer repurchase intention in smartphone context.

บรรณานุกรม :
Aulia, Septa Akbar , Sulaiman, Zuraidah , Shukor, Muhamad Syakir . (2560). The Mediating Role of Incumbent System Habit in the Relationship between Customers Perceived Value and Repurchase Intention in Smartphone Industry in Malaysia.
    กรุงเทพมหานคร : Universiti Sains Malaysia, Malaysia.
Aulia, Septa Akbar , Sulaiman, Zuraidah , Shukor, Muhamad Syakir . 2560. "The Mediating Role of Incumbent System Habit in the Relationship between Customers Perceived Value and Repurchase Intention in Smartphone Industry in Malaysia".
    กรุงเทพมหานคร : Universiti Sains Malaysia, Malaysia.
Aulia, Septa Akbar , Sulaiman, Zuraidah , Shukor, Muhamad Syakir . "The Mediating Role of Incumbent System Habit in the Relationship between Customers Perceived Value and Repurchase Intention in Smartphone Industry in Malaysia."
    กรุงเทพมหานคร : Universiti Sains Malaysia, Malaysia, 2560. Print.
Aulia, Septa Akbar , Sulaiman, Zuraidah , Shukor, Muhamad Syakir . The Mediating Role of Incumbent System Habit in the Relationship between Customers Perceived Value and Repurchase Intention in Smartphone Industry in Malaysia. กรุงเทพมหานคร : Universiti Sains Malaysia, Malaysia; 2560.