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Culture and political marketing: the case of female candidates in 2014 Parliamentary election in the Kingdom of Bahrain

หน่วยงาน Universiti Sains Malaysia, Malaysia

รายละเอียด

ชื่อเรื่อง : Culture and political marketing: the case of female candidates in 2014 Parliamentary election in the Kingdom of Bahrain
นักวิจัย : Abdul Wahab, Al Jawder , Mokhtar, KhairiahSalwa
คำค้น : H Social Sciences (General)
หน่วยงาน : Universiti Sains Malaysia, Malaysia
ผู้ร่วมงาน : A. Kadir, Nadhrah , Rahmat, Siti Rahyla , Mohd Tayeb, Azmil , Mohd, Saidatulakmal
ปีพิมพ์ : 2560
อ้างอิง : http://eprints.usm.my/39181/1/ART_7.pdf , Abdul Wahab, Al Jawder and Mokhtar, KhairiahSalwa (2017) Culture and political marketing: the case of female candidates in 2014 Parliamentary election in the Kingdom of Bahrain. In: Social Sciences Postgraduate International Seminar (SSPIS) 2017. School of Social Sciences, USM, Pulau Pinang, Malaysia, pp. 44-50. ISBN 9789671544013
ที่มา : -
ความเชี่ยวชาญ : -
ความสัมพันธ์ : http://eprints.usm.my/39181/
ขอบเขตของเนื้อหา : -
บทคัดย่อ/คำอธิบาย :

This study investigates the female candidates’ practices during the parliamentary election to explore their strategies in political marketing in 2014. Parliamentary election is at an infancy stage in the country. The area of the Arabian Gulf States is new to democracy and parliament election. Its culture is described as Arab-Muslim and tribalism that has its impact on the female candidates to the extent that they can be characterized as relationship-oriented candidates. The study applied Grounded Theory the appropriate strategy in data collection and analysis. Interviews were held with ten female candidates. Two daily newspapers (Akhbar Al Khaleej and Al Ayam), and social media (Instagram and Twitter), posters and advertisements were secondary sources. Data were collected in the period between 1st October and 31st December 2014. It would be better if the research covered earlier period. The findings show that the female candidates practices relationship-oriented approach of political marketing and were controlled by culture in their election campaigns. Furthermore, the female candidates relied on relationships with stakeholders to stand for election. The study contributes to the field of political marketing. The study provides more understanding of the Arab-Muslim culture which influences the parliamentary candidates in election in general and female candidates in specific.

บรรณานุกรม :
Abdul Wahab, Al Jawder , Mokhtar, KhairiahSalwa . (2560). Culture and political marketing: the case of female candidates in 2014 Parliamentary election in the Kingdom of Bahrain.
    กรุงเทพมหานคร : Universiti Sains Malaysia, Malaysia.
Abdul Wahab, Al Jawder , Mokhtar, KhairiahSalwa . 2560. "Culture and political marketing: the case of female candidates in 2014 Parliamentary election in the Kingdom of Bahrain".
    กรุงเทพมหานคร : Universiti Sains Malaysia, Malaysia.
Abdul Wahab, Al Jawder , Mokhtar, KhairiahSalwa . "Culture and political marketing: the case of female candidates in 2014 Parliamentary election in the Kingdom of Bahrain."
    กรุงเทพมหานคร : Universiti Sains Malaysia, Malaysia, 2560. Print.
Abdul Wahab, Al Jawder , Mokhtar, KhairiahSalwa . Culture and political marketing: the case of female candidates in 2014 Parliamentary election in the Kingdom of Bahrain. กรุงเทพมหานคร : Universiti Sains Malaysia, Malaysia; 2560.